New Powerbar
Performance System
With Advanced Sports Nutrition Science to Optimize
Athletic Performance Now Available
The new PowerBarPOWERBAR(R) Performance System, an
innovative three-step guide designed to help recreational athletes navigate through sports
nutrition guidelines and product choices for key phases of exercise, and to provide
experienced athletes with the essential tools to optimize their personal sports nutrition
program is now available to consumers nationwide.
The new system offers a range of products that capitalize
on the latest sports science research, including the company's legendary POWERBAR(R)
Performance energy bar now recharged with C2 MAX high octane carbohydrate blend. This
reformulation is backed by cutting-edge sports nutrition research to provide more energy
delivery to athletes' working muscles, and marks the bar's first technical product
renovation since it was originally introduced in 1983.
POWERBAR PERFORMANCE SYSTEM FUELS THREE KEY PHASES OF
ENDURANCE EXERCISE
Through the new system, PowerBar's performance nutrition
product offering is categorized into three simple steps:
1: Energize,
2: Refuel and
3: Rebuild.
Numerical system designators and nutritional ingredient lab
notes are featured on packaging to communicate the products' key benefits and recommended
usage, and to help educate the user about sports nutrition needs for each phase of
exercise.
MORE ENERGY DELIVERY FROM NEW POWERBAR C2 MAX HIGH OCTANE
CARB BLEND
Recent published human studies demonstrate that consuming a
specific ratio of glucose and fructose carbohydrates can increase the rate at which the
body can utilize ingested carbohydrate energy by 20 to 55 percent. Additional research by
the same scientists with trained athletes and slated for publication later this year, also
revealed that consuming this carbohydrate blend improved endurance performance by eight
percent. Now, in response to this breakthrough sports science research, the POWERBAR(R)
Performance energy bar has been reformulated to include C2 MAX, the same optimized ratio
of glucose and fructose shown in the research to deliver more energy to athletes' working
muscles.
VIEW VIDEO AT BELOW LINKS
Windows
Media:http://www2.onthescene.com/link_downloads/pbvnronly.wmv
QuickTime:http://www2.onthescene.com/link_downloads/pbvnronly.mov
For More Information or Hard Copy, Contact Caitlyn Pruiksma
@ 323-930-5802 or visit: www.powerbar.com
CONTACT: On The Scene Productions Caitlyn Pruiksma,
323-930-5802
Copyright 2007 Business Wire, Inc.
Source: Business Wire, September 18, 2007, http://www.businesswire.com |
