New POWERBAR(R) Performance System With Advanced Sports Nutrition Science to Optimize Athletic Performance

The new PowerBarPOWERBAR(R) Performance System, an innovative three-step guide designed to help recreational athletes navigate through sports nutrition guidelines and product choices for key phases of exercise, and to provide experienced athletes with the essential tools to optimize their personal sports nutrition program is now available to consumers nationwide.

The new system offers a range of products that capitalize on the latest sports science research, including the company's legendary POWERBAR(R) Performance energy bar now recharged with C2 MAX high octane carbohydrate blend. This reformulation is backed by cutting-edge sports nutrition research to provide more energy delivery to athletes' working muscles, and marks the bar's first technical product renovation since it was originally introduced in 1983.

POWERBAR PERFORMANCE SYSTEM FUELS THREE KEY PHASES OF ENDURANCE EXERCISE

Through the new system, PowerBar's performance nutrition product offering is categorized into three simple steps -

1: Energize,
2: Refueland
3: Rebuild.

Numerical system designators and nutritional ingredient lab notes are featured on packaging to communicate the products' key benefits and recommended usage, and to help educate the user about sports nutrition needs for each phase of exercise.

MORE ENERGY DELIVERY FROM NEW POWERBAR C2 MAX HIGH OCTANE CARB BLEND

Recent published human studies demonstrate that consuming a specific ratio of glucose and fructose carbohydrates can increase the rate at which the body can utilize ingested carbohydrate energy by 20 to 55 percent.

Additional research by the same scientists with trained athletes and slated for publication later this year, also revealed that consuming this carbohydrate blend improved endurance performance by eight percent.

Now, in response to this breakthrough sports science research, the POWERBAR(R) Performance energy bar has been reformulated to include C2 MAX, the same optimized ratio of glucose and fructose shown in the research to deliver more energy to athletes' working muscles.

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Copyright 2007 Business Wire, Inc.

Business Wire, Inc. Business Wire September 18, 2007, For More Information or Hard Copy, Contact Caitlyn Pruiksma @ 323-930-5802 or visitwww.powerbar.com, CONTACT: On The Scene Productions Caitlyn Pruiksma, 323-930-5802, URL: http://www.businesswire.com