American Specialty Health
Launches Silver&Fit,
a National Program That Empowers
Older Adults to Stay Active
SAN DIEGO, Jan. 31, 2007 (PRIME NEWSWIRE) -- Leading
personal health improvement company American Specialty Health (ASH) announced today the
debut of Silver&Fit(tm), an integrated self-care approach for seniors that provides
unique fitness, nutrition, and health education programs.
Launched Jan. 1, 2007, the Silver&Fit program supports
seniors as they begin or maintain a regular exercise regimen and learn how to make
healthier choices in their daily lives.
Members receive a no-cost membership at a local
participating fitness club, with access to cardiovascular equipment and free weights, as
well as amenities such as whirlpools, exercise classes, and saunas, where available. In
addition, members may participate in onsite exercise and healthy aging classes
specifically developed by ASH to address seniors' unique health and wellness needs.
Classes are taught at select fitness clubs by in-house
program managers chosen by the individual exercise facilities and certified by ASH
wellness subsidiary Healthyroads, Inc. and the National Academy of Sports Medicine, a
prominent certification organization for personal trainers.
Unless required by their health plans, Silver&Fit
members pay no co-pays, coinsurance, or deductibles to participate in these activities.
Members who do not have access to a participating fitness
club, or who simply prefer to work out on their own, may choose to enroll in the
Silver&Fit@Home distance learning program.
Silver&Fit@Home features Internet - and DVD-based
healthy aging classes designed specifically for seniors, plus walking and/or exercise kits
that include fitness tools such as a pedometer and handheld weights.
Other program features include SilverandFit.com, a
full-service Web site offering seniors access to a library of healthy aging, fitness, and
nutrition information; health product discounts; quarterly newsletters; and practical
health status trackers and self-care tools.
SilverandFit.com features audio clips and larger font
options, and members can use the Web site to enroll in Silver&Fit, locate a
participating fitness club, or learn more about their individual program options.
"Through Silver&Fit, ASH offers an integrated
self-care program that addresses seniors' unique health care needs and goals, and empowers
them to take charge of their health," said ASH chairman, president, and chief
executive officer George DeVries. "We are pleased to offer older adults the health
education and motivational tools they need to succeed in maintaining an active, healthy
lifestyle throughout their 'silver' years."
About American Specialty Health
Silver&Fit is made available through ASH subsidiaries
American Specialty Health Networks, Inc. and Healthyroads, Inc. ASH and its subsidiary
companies comprise one of the nation's premier personal health improvement organizations,
providing clinical provider network, fitness, and wellness programs to health plans,
insurance carriers, employer groups, and trust funds nationwide.
Based in San Diego, ASH has over 500 employees and covers
more than 12 million members in benefit programs and more than 750,000 members in wellness
programs. For more information, visit ASH online at ASHCompanies.com or call 800.848.3555.
The American Specialty Health logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2357
This news release was distributed by PrimeNewswire, www.primenewswire.com
CONTACT:
American Specialty Health
Debby Clark 619-557-2230 debbyc@ashn.com
Jeff Keller 800-848-3555 jeffk@ashn.com
Story from REDORBIT NEWS: http://www.redorbit.com/news/display/?id=821390
© RedOrbit 2005 |
