Sports Drinks Get Sidelined;
Chocolate
Milk Takes Your Game to the Galaxy
BERKELEY, Calif., Aug. 18 /PRNewswire/ -- There's good news
for parents just in time for the start of soccer season. Since researchers at Indiana
University found that chocolate milk beat out other sports drinks hands down when it came
to helping athletes recover from intense workouts -- sports nutritionists nationwide have
gone back-to-basics to recommend it to their athletes.
"When you play sports, it's essential that your bones
and muscles are strong," says Stephanie Brooks, MS RD and founder Bay Area Nutrition.
"Chocolate milk does this best."
But it's not just top class athletes that need milk, and
the nutrients it supplies. Active kids need it too. Chocolate milk's unique combination of
calcium, protein, and carbohydrates provide the energy and nutrients children need to
strengthen bones, rebuild muscle cells and recover quickly after vigorous play.
"Chocolate milk is beneficial in helping you stay
active and fit," Continues Brooks. "Especially if you're young and in your prime
bone-building years. It is difficult to walk, run, jump or kick a ball if your muscles and
bones aren't strong."
"The bottom line is that you don't have to spend a lot
on all those high tech sports drinks or energy bars," says Steve James, CMPB
Chairman. "Chocolate milk has everything you need and it's right there in your
refrigerator. You can even make it lactose-free."
About the CMPB
The California Milk Processor Board was established in 1993
to make milk more competitive and increase milk consumption in California. Awareness of
GOT MILK? is over 90% nationally and it is considered one of the most important and
successful campaigns in history. GOT MILK? is a federally registered trademark that has
been licensed by the national dairy boards since 1995. GOT MILK? gifts and recipes can be
viewed at http://www.gotmilk.com/ . The CMPB is funded by all California milk processors
and administered by the California Department of Food and Agriculture.
CONTACT: Yvette Pacheco,
yvette.pacheco@rlpublicrelations.com , or Alicia Lopez, alicia.lopez@rlpublicrelations.com
, +1-310-226-8600, both for California Milk Processor Board
Web site: http://www.gotmilk.com/
SOURCE California Milk Processor Board
URL: http://www.prnewswire.com
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PR Newswire US August 18, 2006 |
